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Those who get stuck, are trying to consume a lot of free information and then get unstuck by themselves

The Problem With Free (And Your Invitation To The Solution)

There’s something I see happening all the time to professionals who are stuck at some sort of career crossroads.   It’s especially common with seasoned professionals and ‘wanna-preneurs’.  But you can make this mistake at any time.

Here’s what I mean…

The professionals who get stuck struggling are attempting to consume a lot of free information and piece it together themselves. 

They are well-intentioned.  They’re successful, highly-competent people.  Sometimes they’ve been gathering knowledge and working on themselves already.   

They are trying to get started on making change happen.  They use the logic of ‘I can’t afford…’, or ‘I don’t need outside support’, and work on sorting it out themselves first instead.

But they chew through a lot of time and energy trying to figure out how to realign what they do with the life they want to lead because they’re doing it on their own, in a vacuum.   


No amount of reading can give you bespoke guidance for your next career step.

Of course, that doesn’t work well.  Because the logic is flawed.  Why?  Because your situation is unique to you.  No article can give bespoke guidance for your next career step because action needs to fall from applying that advice to you.  

Here’s what happens when you try to make change happen from free information alone: 

  • Information overload takes hold
  • None of what you consume is personalised to you, so if it’s good quality, it provokes thought but then you get stuck again
  • It’s free, so you don’t act on it and you have no way to stay accountable even if you do take a first step
  • The barrier to investing in proper support grows ever bigger because you’re losing money all the time you try it on your own
  • You feel less and less aligned because you feel ever more certain it is critical to make change happen, but you aren’t willing to invest in yourself

Unless you change something, nothing will change.  So, in most cases, the people who tell themselves that they can’t justify investing in support are actually the very people who need it most. 

Working with seasoned professionals, who are smart and already successful – I see too often that they fall victim to this mis-step.

Being really candid, if you feel stuck at any sort of crossroads, you can’t afford NOT to get support.  Ironically, the tipping point to getting support is recognising you haven’t been able to accomplish what you want on your own.  You’re stuck…circling.

The only reason I say all this is because I used to be in the same camp.  I couldn’t stand to invest in my business idea, my coaching – myself actually for the longest time.  It slowed me down by literally years. 

The best investment I ever made was in coaching. And I’d already invested in my 2nd psychology degree, and (rigorous!) coach training after that.  Even though it was deeply uncomfortable, scary really.  I just knew it was time.  Time to put my money where my mouth was.  Time to stop trying and do it.  So, I pressed play, finally.  And then, having accrued lots of knowledge and done much ‘work’, getting the support of my own coach was what helped me get into action and saw that change stick.

Fast forward to today and now I’m fortunate enough to have a successful business where I get to help people optimise themselves every single day. 

That’s why I created my coaching programme for seasoned professionals who want – and are truly ready – to act on a plan realigning work they love with the life they actually want to live.

Since I’m so passionate about helping professionals make that change, I wanted to make sure you knew about it. 

But here’s the thing…

My business is limited to my own capacity – and because I hold myself accountable for delivering only high quality coaching.  I will only have 10 high-end clients on my rosta at any one time – max.  At the time of writing this, it’s half full. 

If you feel ready to get the support you need to get into action, apply for your space in the programme NOW. 

I’ll screen applications and get back to you if it seems like we might be a good fit. I’ll send you a link to my online calendar to book in a time that suits.  We’ll have a complimentary Clarity Conversation, so we can get clear on what your next steps are and decide whether or not I’m the right person to help you act on them.  

And if you recognize someone you know as you’ve read this piece, please help by sharing it with them.  Another way to help is to share within your own network so others may recognise themselves.  Thank you in advance.

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Helen Hanison

Helen Hanison is the only executive coach bringing a unique blend of marketing savvy and commercial edges to coaching that draws on her background in psychology. She helps seasoned professionals who are stuck at a career crossroads to make a plan aligning work they love with a life they want to lead.

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