Perseverance.
We’re taught it’s a virtue.
And mostly, it is.
But it does depend on what you point yours at.
Have you ever felt like persevering is quietly ruining your career-life?
I call it perseverance poison –
the slow-drip that convinces us to stay stuck.
To “push through” when we’ve outgrown what we’re pushing through.
To silence the voice that says: this isn’t ok anymore.
And this isn’t rare.
It’s everywhere.
Especially among high-achieving professionals who have built something successful – but know, deep down, they don’t want to keep doing it. Or can’t.
Annie’s Story
Annie’s story is just one of many.
She came to me in crisis after being ousted from a business she co-founded.
Overwhelmed. Panicked.
Pushing herself to “move on” before she knew what that meant.
What she couldn’t see at the time?
She hadn’t failed.
She’d landed at a choice-point she didn’t choose for herself.
And needed to shape-shift in her career.
When we started working together, I asked her to press pause and look back – not forward.
To tell me a story about when she felt most alive doing something that came naturally.
That’s how we reunited her with her strengths. Her clarity. Her spark.
And the realisation that her career hadn’t been “lost” – but it was time to write her own professional plot-twist.
Fast-forward, and Annie landed a project management role with a sustainable fashion house – a role she created for herself, drawing on both her tech background and her creative leadership.
At the end of our work together, she told me:
“I feel like myself again.”
Unstuck Is Packed With Stories Like This
→ One is about someone whose overachievement was a trauma response
→ Another couldn’t see the difference between her voice… and her inner critic’s
→ One needed to stop hiding behind busywork before any clarity could come into view
Each story is designed to mirror something back to you – if you’re stuck, circling the same problem, or quietly unsure what comes next.
Why I Wrote Unstuck
Not for reinvention.
Not about burning everything down.
Never promoting jumping from one role into another hoping it feels better.
It’s about realignment.
The process I guide people through in the book mirrors how I work with clients like Annie – and it unfolds in three deliberate Acts:
→ Alignment – reconnect with what you do best, what matters most, and why it counts now
→ Career Redesign – create a step-by-step plan that’s tailored to your reality (and ambition)
→ Transformation – tackle the inner patterns (like perfectionism or fear) that try to keep you circling instead of shifting
If You’re In the Thick of It
Wondering how you ended up here.
Feeling stuck, but scared to try for more.
Knowing you’ve outgrown something – but not knowing what comes next.
Please know: you’re not written out of your career story. It’s not finished.
You’re just ready to write your plot-twist so work you love again can emerge.
→ [Get Unstuck] and start from a place of clarity – not panic.
And If You’re a Leader
Watching a once-brilliant team member lose their spark.
Noticing someone who used to bring energy and ideas, now doing the bare minimum.
Or seeing sharp minds second-guess themselves, coast, or stall… then stay…
Unstuck can help you help them too.
Because sometimes the best leadership move you can make is to give someone the language for what they’re experiencing – and a purposeful career design process to move through it. Together.
